FMCG Services Our full-service line up to elevate your brand’s success

Our comprehensive suite of services are designed to empower your business and elevate your brand in the market.

From Account Management and Compliance Management to Field Sales and Relationship Management, we offer a strategic array of solutions that encompass all facets of your market presence. Furthermore, our Holistic Business Support, Tailored Merchandising Solutions, Sampling and Transparent Pricing Structure provide you with the tools and expertise needed to excel in today’s competitive landscape.

Explore the possibilities and seize new opportunities with our tailored services that put your brand at the forefront of success.
Field Sales Management & Representation

We make sure your product is seen, stocked, and selling.

Even great brands fail without in-store execution. Distribution gaps, out-of-stocks, and poor shelf placement cost sales.

Our field team:

  • Secures new store distribution
  • Fixes out-of-stocks
  • Improves shelf placement and visibility
  • Builds relationships at store level

Perfect for: Brands needing better execution, stronger sell-through, and improved retail presence.
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Account Management

We represent your brand directly with retail buyers.

Getting ranged is only the beginning. Maintaining distribution, securing promotions, managing pricing, and protecting your shelf space requires ongoing attention.

We act as your dedicated retail partner and:

  • Manage relationships with category managers
  • Lead range reviews and promotional planning
  • Negotiate pricing and terms
  • Monitor performance and growth opportunities

Perfect for: Brands that want professional retail representation without building an internal sales team.
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Compliance & Merchandising Service

We make sure your product is on shelf, in the right place, and ready to sell.

Getting ranged in retail is a major milestone. But once you are in store, you must stay compliant. If pricing is wrong, stock is missing, or shelf placement slips, sales drop quickly.

Our team protects your presence in store and ensures your brand is executed properly every time.

What we do:

  • Check pricing and promotional compliance
  • Ensure correct shelf placement and planogram alignment
  • Fix out-of-stocks quickly
  • Build additional displays where possible
  • Improve shelf visibility and presentation
  • Report back with clear, actionable insights

Why it matters:

Retailers expect brands to maintain standards. Poor execution can result in lost ranging, missed sales, and reduced buyer confidence.

We make sure your brand shows up the way it should, consistently across stores.

Perfect for:

  • Brands newly ranged in Foodstuffs or Woolworths
  • Growing brands needing stronger in-store performance
  • Businesses without an internal merchandising team
  • Suppliers wanting peace of mind that stores are compliant
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Consulting and Strategy

We turn your product into a retail-ready brand

If you want to sell into supermarkets, you need more than a good product. You need the right pricing, positioning, margins, packaging, and a clear plan.

We help you:

  • Define your ideal retail channel (Foodstuffs, Woolworths, independents)
  • Build a clear pricing and margin structure
  • Position your product to win in its category
  • Prepare for buyer meetings and range reviews

Perfect for: Brands preparing for their first retail launch or looking to expand nationally.
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Industry Insights

We turn retail data into clear, practical growth decisions.

Retail performance is driven by numbers. Using Dunnhumby scan data (Foodstuffs) and NielsenIQ market insights, we analyse how your brand and category are performing and where the real opportunities sit.

We translate complex data into simple, actionable direction.

What we do:

  • Analyse sales performance and market share
  • Track category trends and competitor movement
  • Review promotional effectiveness
  • Identify distribution and growth opportunities
  • Provide clear reporting and strategic recommendations

Perfect for:

  • Brands preparing for range reviews
  • Growing suppliers wanting clearer performance visibility
  • Businesses scaling nationally
  • Founders who want insight without the complexity
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Promotional Marketing & Sampling

We put your product directly into customers’ hands.

Nothing drives trial like tasting the product. Our promotional marketing service is built around real engagement, real conversations, and real brand impact.

Through our mobile sampling unit, Burtha the 1969 Kombi Van, and our trained brand ambassadors, we create memorable sampling experiences that build awareness and drive sales.

What we do:

  • In-store sampling activations
  • Mobile brand activations and events
  • Campaign planning and coordination
  • Trained brand ambassadors representing your brand
  • Sales-focused engagement, not just giveaways
  • Performance feedback and reporting

Why it works:

Sampling builds immediate trial, strengthens brand recall, and supports sell-through at store level. When customers taste, they buy.

Perfect for:

  • New product launches
  • Brands entering new regions
  • Supporting promotional periods
  • Building awareness and consumer trust
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3PL Warehousing and Logistics Solutions

We simplify storage, fulfilment, and delivery so you can focus on growing your brand.

Through our trusted partnership with BrandSpec, specialists in 3PL logistics, we provide full-service warehousing and distribution solutions tailored to FMCG brands.

From food and beverage storage to POS and promotional materials, we manage the movement of your stock efficiently and professionally.

What we do:

  • Secure warehousing for food and beverage products
  • Pick, pack, and nationwide distribution
  • POS and promotional material storage and fulfilment
  • Retail and event freight coordination
  • Inventory management and reporting
  • Scalable solutions as your brand grows

Why it matters:

Reliable logistics protect your supply chain, reduce freight complexity, and ensure your product arrives on time and in full.
With the right infrastructure behind you, growth becomes easier to manage.

Perfect for:

  • Growing FMCG brands needing structured logistics
  • Businesses expanding nationally
  • Brands requiring POS and promotional fulfilment
  • Suppliers wanting a professional, scalable 3PL partner
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Coverage

4Square
Paknsave
Newworld
Gilmours
Freshchoice
Woolworths
Paknsave (1)
Newworld (1)
4Square (1)
Gilmours (1)
Freshchoice (1)
Woolworths (1)

Frequently Asked Questions

We’ll not only help you stock your product throughout New Zealand’s major retailers, we’ll also help you understand this new phase of growth and what to watch out for in the industry landscape. Here are some common questions our customers find helpful.
What are Ranging Classifications

Ranging classifications are meticulously determined by category managers at a head office level. The process involves intricate considerations, including store clusters and sizes. These classifications are tailored to align with the demographics of each store’s consumers and the overall footprint of the establishment.
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Where Does My Product Fit?

Our collaborative approach begins with understanding your product’s unique position in the market. Whether it’s securing a place in head office ranging or optimizing placement at the store level, we analyze your journey. Employing a ‘good, better, and best’ model, we evaluate your competitors’ offerings and category performance to ensure your positioning aligns with current market dynamics.
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How Do I Develop My Pricing Model and Structure?

Partnering with you, we assist in constructing a comprehensive bottom-up pricing model. This collaborative effort enables us to strategically position your brand and product within the market.
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How Can I Plan Forecasting as a New Market Entrant?

Navigating the challenge of forecasting without sales history can be formidable. Leveraging data trends and the current sales rates of similar products or categories, we employ a scalable model. This model incorporates your growth potential over the initial 3 years, making forecasting more robust as sales history accumulates through marketing and ongoing consumer education.
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How Can I Scale and Grow My Business with Limited Funds?

Recognizing the critical role of working capital in scaling, we collaborate with you to provide resources for business projections and growth targets. Our goal is to assist you in navigating the path to scalable success even with limited financial resources.
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Where Do I Start?

Initiate your journey by scheduling a free, no-commitment call with us. During this consultation, we’ll delve into your ideas, plans, or product journey. From there, we can collaboratively explore opportunities without stress or strings attached.
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Storehouse

Jayden is adept at building relationships at customer, supplier, team level negotiating positive outcomes between all. Jayden can think creatively and has shown many times how adaptable, resilient and trustworthy he is. During his time as our key account manager, he became a trusted confidant and advisor.

 Sarah Campbell, Managing Director, The Storehouse Importing Company Limited

Modest

Finding the right partnership in the FMCG space was one of our biggest hurdles to date.

From the moment I met Jay, I knew that he had the right experience, skills and connections to help get our brand on, and off the shelves. Jay goes above and beyond for his clients, with a level of detail and care that you don’t get from larger companies.

The biggest element was being able to trust that our business was in the right hands, and it is.

 Nerys Whelan, Managing Director, Modest

Baxters Sauce

It is clear that Jay has an immense passion for FMCG and vast experience in this field. He is an absolute pleasure to deal with and always transparent with clear communications. This is a welcome relief for us in knowing that we have the best support in brand development, whilst enabling us to focus on scaling manufacturing and distribution to supply the growing demand that SCP brings to the table, and the shelves!

 Berrin Moody, Managing Director, Baxter’s Original

Location In the heart of the golden triangle.

Strategically located in the small town of Pukekawa, positioned between Auckland and Hamilton, we efficiently service all major retailers, providing comprehensive coverage nationally across both the North and South Islands of New Zealand.

Physical Address: 85 Hunt Road, Pukekawa 2696

Let’s take it to the shelves

Schedule an appointment to discuss how we can help

Our comprehensive support, steadfast dedication to local brands, and profound industry expertise helps supplier who are aiming to thrive in the dynamic FMCG grocery industry. Schedule an obligation free discovery call with us today.

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