It’s time to take to the shelves.

Supplier Collaboration Project (SCP) partners with New Zealand suppliers to unlock FMCG retail growth. From strategy and insights to account management, merchandising and compliance, we help brands succeed across Foodstuffs, Woolworths, and beyond.

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Supplier Collaboration Project

Supporting New Zealand suppliers at all stages of the journey

We empower New Zealand suppliers to thrive in the competitive Fast-Moving Consumer Goods (FMCG) industry. Our mission is to facilitate the entry and expansion of local suppliers, especially small to medium enterprises, in this challenging market sector.

Retailer-bred

Discuss your idea or product concept with us confidentially. Our team offers a thorough, honest, and transparent review, providing guidance and feedback that can result in significant long-term savings.

Built for change

Do you have an established brand currently selling at local markets or online, poised to step into the realm of major retail? Let’s discuss the requirements and what prominent retail banners will be seeking.

Execution-led

If you’re at the stage of expansion and require assistance in growing distribution and ensuring compliance on the ground, your search ends here.

Partnership first

If you’re at the stage of expansion and require assistance in growing distribution and ensuring compliance on the ground, your search ends here.

Services

What we do

Our mission is to facilitate the entry and expansion of local suppliers, especially small to medium enterprises, in this challenging market sector. We offer a comprehensive suite of services including consulting, strategic guidance, industry insights, account management, and compliance solutions.

Field Sales & relationship Maintenance

Driving sales growth, fostering relationships

Boost your sales and maintain strong relationships with SCP’s field sales experts.

Field Sales & relationship Maintenance

Merchandising Service

Tailored Impact for Maximum Presence

Tailored to meet your specific needs, SCP’s merchandising service is highly customisable.

Merchandising Service

Account Management

Building Lasting Retail Relationships

SCP goes beyond service – we build lasting relationships. Our dedicated account management services ensure strong ties with retailers and distributors. (Includes dh Shop scan data)

Account Management

Compliance Services

Seamless Market Access Assurance

In the realm of regulatory and legal compliance, SCP’s compliance services stand as your assurance for seamless market access.

Compliance Services

Collaboration Partners & Selling Tools Access our collaboration partners

It doesn’t matter where you are at in your journey, we can use our collaboration partners to help and support you at all stages and save big using our network of fantastic Kiwi companies doing what’s right.

Learn About Our Collaboration Partners

Brand Spec

We partner with brands who require a proven track record in marketing supply chain.

Combining services in one relationship simplifies every step, allowing for:

  • Faster execution
  • Lower Budgets
  • Great market impact

We back that up with our sustainable approach to asset re-use and renewal.

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Brand Spec
BlueOcean B2B Agency

We're a team of marketing specialists who help FMCG Businesses achieve the success they strive for.

We deliver:

  • Brand Positioning & Identity
  • Brand Messaging & Story
  • Websites and Digital Marketing
  • Product Packaging Design
  • Brand Campaign Development
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BlueOcean B2B Agency
ACS Consulting

Maximising Growth for FMCG brands.

Flexible Commercial, Sales & Marketing expertise, giving FMCG businesses the skills, knowledge and resources to accelerate growth.

Get in touch for help with your:

  • Growth Strategy
  • Sales Strategy (all channels)
  • Pricing optimization
  • Customer Presentations & Pitches
  • Marketing Strategy
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ACS Consulting
Tim Waite Coaching

I use Positive Psychology Coaching to help people like you capitalise on your strengths, build relationship intelligence and give you the edge you're looking for to get things done.

Elevating your experience in business is one of my areas of interest, and I look for ways to provide you a framework to shape what you want your business to be like and how you want your team to experience working with you.

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Tim Waite Coaching
Eltezza
Eltezza
NielsenIQ

NIQ Data Analyst plays a crucial role in transforming complex market data into actionable insights. Leveraging NielsenIQ analytics, we provide in-depth reporting on category performance, sales trends, and consumer behaviour. This expertise enables our partners to make informed strategic decisions, optimise retail execution, and drive growth in the FMCG sector.

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NielsenIQ
Dunnhumby

Dunnhumby Data Analyst specialises in leveraging customer data science to drive retail and brand growth. Using Dunnhumby’s powerful insights, we analyse shopper behaviour, category dynamics, and personalised marketing opportunities to enhance customer engagement and optimise commercial performance in the FMCG sector.

Read More
Dunnhumby
Opmetrix
Opmetrix
Circana

Circana Data Analyst delivers expert insights by harnessing Circana’s advanced analytics. We analyse market trends, category performance, and consumer behaviour to provide data-driven strategies that optimise retail execution and drive growth. Our expertise ensures our partners stay ahead in the competitive FMCG landscape.

Read More
Circana
Power BI Read More
Power BI
Food Innovation Network

Your catalyst for growth whether you want to scale up, optimise processes, commercialise new products, or export, we’ve the people, knowledge, experience, and manufacturing space to help.

If you are a startup, we can help support you to bring your vision to life.

Read More
Food Innovation Network
Microsoft
Microsoft

Storehouse

Jayden is adept at building relationships at customer, supplier, team level negotiating positive outcomes between all. Jayden can think creatively and has shown many times how adaptable, resilient and trustworthy he is. During his time as our key account manager, he became a trusted confidant and advisor.

Sarah Campbell, Managing Director, The Storehouse Importing Company Limited

Modest

Finding the right partnership in the FMCG space was one of our biggest hurdles to date.

From the moment I met Jay, I knew that he had the right experience, skills and connections to help get our brand on, and off the shelves. Jay goes above and beyond for his clients, with a level of detail and care that you don’t get from larger companies.

The biggest element was being able to trust that our business was in the right hands, and it is.

Nerys Whelan, Managing Director, Modest

Baxters Sauce

It is clear that Jay has an immense passion for FMCG and vast experience in this field. He is an absolute pleasure to deal with and always transparent with clear communications. This is a welcome relief for us in knowing that we have the best support in brand development, whilst enabling us to focus on scaling manufacturing and distribution to supply the growing demand that SCP brings to the table, and the shelves!

Berrin Moody, Managing Director, Baxter’s Original

Frequently Asked Questions

We’ll not only help you stock your product throughout New Zealand’s major retailers, we’ll also help you understand this new phase of growth and what to watch out for in the industry landscape. Here are some common questions our customers find helpful.

What are Ranging Classifications

Ranging classifications are meticulously determined by category managers at a head office level. The process involves intricate considerations, including store clusters and sizes. These classifications are tailored to align with the demographics of each store’s consumers and the overall footprint of the establishment.

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Where Does My Product Fit?

Our collaborative approach begins with understanding your product’s unique position in the market. Whether it’s securing a place in head office ranging or optimizing placement at the store level, we analyze your journey. Employing a ‘good, better, and best’ model, we evaluate your competitors’ offerings and category performance to ensure your positioning aligns with current market dynamics.

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How Do I Develop My Pricing Model and Structure?

Partnering with you, we assist in constructing a comprehensive bottom-up pricing model. This collaborative effort enables us to strategically position your brand and product within the market.

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How Can I Plan Forecasting as a New Market Entrant?

Navigating the challenge of forecasting without sales history can be formidable. Leveraging data trends and the current sales rates of similar products or categories, we employ a scalable model. This model incorporates your growth potential over the initial 3 years, making forecasting more robust as sales history accumulates through marketing and ongoing consumer education.

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How Can I Scale and Grow My Business with Limited Funds?

Recognizing the critical role of working capital in scaling, we collaborate with you to provide resources for business projections and growth targets. Our goal is to assist you in navigating the path to scalable success even with limited financial resources.

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Where Do I Start?

Initiate your journey by scheduling a free, no-commitment call with us. During this consultation, we’ll delve into your ideas, plans, or product journey. From there, we can collaboratively explore opportunities without stress or strings attached.

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Location In the heart of the golden triangle.

Strategically located in the small town of Pukekawa, positioned between Auckland and Hamilton, we efficiently service all major retailers, providing comprehensive coverage nationally across both the North and South Islands of New Zealand.

Physical Address: 85 Hunt Road, Pukekawa 2696

Let’s take it to the shelves

Schedule an appointment to discuss how we can help

Our comprehensive support, steadfast dedication to local brands, and profound industry expertise helps supplier who are aiming to thrive in the dynamic FMCG grocery industry. Schedule an obligation free discovery call with us today.

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