It doesn’t matter where you are at in your journey, we can use our collaboration partners to help and support you at all stages and save big using our network of fantastic Kiwi companies doing what’s right.
Collaboration Partners
Trusted Partnerships
Brand Spec
We partner with brands who require a proven track record in marketing supply chain. Combining services in one relationship simplifies every step, allowing for:
- Faster execution
- Lower Budgets
- Great market impact
We back that up with our sustainable approach to asset re-use and renewal.
BlueOcean Agency
We're a team of marketing specialists who help FMCG Businesses achieve the success they strive for. We deliver:
- Brand Positioning & Identity
- Brand Messaging & Story
- Websites and Digital Marketing
- Product Packaging Design
- Brand Campaign Development
ACS Consulting
Maximising Growth for FMCG brands. Flexible Commercial, Sales & Marketing expertise, giving FMCG businesses the skills, knowledge and resources to accelerate growth.
Get in touch for help with your:
- Growth Strategy
- Sales Strategy (all channels)
- Pricing optimization
- Customer Presentations & Pitches
- Marketing Strategy
Tim Waite Coaching
I use Positive Psychology Coaching to help people like you capitalise on your strengths, build relationship intelligence and give you the edge you're looking for to get things done. Elevating your experience in business is one of my areas of interest, and I look for ways to provide you a framework to shape what you want your business to be like and how you want your team to experience working with you.
ELTEZZA
Eltezza partners with ambitious product brands as a long-term creative and marketing extension. Our core service is our Content Engine - a high-output, always-on partnership covering production, social, paid media, and retail creative to support growth and scale. Trusted by leading NZ product brands. We can help with:
- Ongoing content production
- Social & performance creative
- Paid ads (Meta)
- Retail creative & campaign support
- Performance reporting
Tools of the trade
Selling Essentials
F.I.T
Field Insights Tool
SCP field team's complete CRM and execution platform.
F.I.T is SCP's field relationship management and retail execution platform designed to connect teams, customers, stores, and opportunities in one seamless environment.
Built specifically for FMCG and retail operations, F.I.T empowers field representatives to capture store insights, manage customer relationships, record visit outcomes, and create actionable follow-up tasks while on the move.
Every interaction becomes a valuable source of insight, enabling stronger relationships, improved execution, and smarter decision-making.
Key Benefits
- Customer and store relationship management
- Mobile field reporting
- Store visit tracking
- Task and action management
- Real-time team communication
- Retail execution visibility
Unlike traditional CRM platforms built for office-based sales teams, F.I.T has been designed around the needs of field sales, merchandising, and FMCG retail execution professionals.
Connect. Engage. Grow.
D.O.T
Data Opportunity Tool
Transform data into actionable growth opportunities.
D.O.T is SCP's intelligent business analytics and opportunity identification platform. Designed to uncover hidden growth opportunities, D.O.T consolidates sales, distribution, ranging, compliance, and performance data into one powerful dashboard.
The platform enables brands and retailers to quickly identify where growth exists, where opportunities are being missed, and where resources should be focused for maximum return.
Key Benefits
- Opportunity identification across stores, regions, and banners
- Distribution and ranging gap analysis
- Sales performance tracking
- Retail compliance visibility
- Data-driven decision making
- Strategic growth recommendations
Most businesses are data-rich but insight-poor. D.O.T converts complex retail and sales data into clear, actionable intelligence that drives revenue growth and improved retail execution.
Insight. Identify. Impact.
P.O.P Scheduler
Point of Presence Scheduler
Sampling and Brand Activations. Be present where it matters most.
P.O.P Scheduler is SCP's purpose-built workforce scheduling platform designed specifically for sampling and brand activations. Built from real FMCG industry experience, P.O.P Scheduler provides complete visibility over sampling events, and brand activation execution for our retail team and brand partners.
P.O.P Scheduler ensures the right people, are in the right place, at the right time to support consumer engagement, education and product sampling.
Key Benefits
- Centralised scheduling for sampling and brand activations
- Real-time visibility of activity
- Sampling and activation management
- Reduced administration and scheduling errors
- Improved team productivity and accountability
Unlike generic scheduling tools, P.O.P Scheduler has been designed specifically for SCP's retail execution team, and field operations. It understands the realities of retail calendars, store compliance, and activation programmes.
Presence Planned. Execution Delivered.
Nielseniq
NIQ Data Analyst plays a crucial role in transforming complex market data into actionable insights. Leveraging NielsenIQ analytics, we provide in-depth reporting on category performance, sales trends, and consumer behaviour. This expertise enables our partners to make informed strategic decisions, optimise retail execution, and drive growth in the FMCG sector.
Dunnhumby
Dunnhumby Data Analyst specialises in leveraging customer data science to drive retail and brand growth. Using Dunnhumby’s powerful insights, we analyse shopper behaviour, category dynamics, and personalised marketing opportunities to enhance customer engagement and optimise commercial performance in the FMCG sector.
Frequently Asked Questions
We’ll not only help you stock your product throughout New Zealand’s major retailers, we’ll also help you understand this new phase of growth and what to watch out for in the industry landscape. Here are some common questions our customers find helpful.
What are Ranging Classifications
Ranging classifications are meticulously determined by category managers at a head office level. The process involves intricate considerations, including store clusters and sizes. These classifications are tailored to align with the demographics of each store’s consumers and the overall footprint of the establishment.
Where Does My Product Fit?
Our collaborative approach begins with understanding your product’s unique position in the market. Whether it’s securing a place in head office ranging or optimizing placement at the store level, we analyze your journey. Employing a ‘good, better, and best’ model, we evaluate your competitors’ offerings and category performance to ensure your positioning aligns with current market dynamics.
How Do I Develop My Pricing Model and Structure?
Partnering with you, we assist in constructing a comprehensive bottom-up pricing model. This collaborative effort enables us to strategically position your brand and product within the market.
How Can I Plan Forecasting as a New Market Entrant?
Navigating the challenge of forecasting without sales history can be formidable. Leveraging data trends and the current sales rates of similar products or categories, we employ a scalable model. This model incorporates your growth potential over the initial 3 years, making forecasting more robust as sales history accumulates through marketing and ongoing consumer education.
How Can I Scale and Grow My Business with Limited Funds?
Recognizing the critical role of working capital in scaling, we collaborate with you to provide resources for business projections and growth targets. Our goal is to assist you in navigating the path to scalable success even with limited financial resources.
Where Do I Start?
Initiate your journey by scheduling a free, no-commitment call with us. During this consultation, we’ll delve into your ideas, plans, or product journey. From there, we can collaboratively explore opportunities without stress or strings attached.
Coverage
Jayden is adept at building relationships at customer, supplier, team level negotiating positive outcomes between all. Jayden can think creatively and has shown many times how adaptable, resilient and trustworthy he is. During his time as our key account manager, he became a trusted confidant and advisor.
It is clear that Jay has an immense passion for FMCG and vast experience in this field. He is an absolute pleasure to deal with and always transparent with clear communications. This is a welcome relief for us in knowing that we have the best support in brand development, whilst enabling us to focus on scaling manufacturing and distribution to supply the growing demand that SCP brings to the table, and the shelves!
