It doesn’t matter where you are at in your journey, we can use our collaboration partners to help and support you at all stages and save big using our network of fantastic Kiwi companies doing what’s right.
Collaboration Partners
Trusted Partnerships
Brand Spec
We partner with brands who require a proven track record in marketing supply chain. Combining services in one relationship simplifies every step, allowing for:
- Faster execution
- Lower Budgets
- Great market impact
We back that up with our sustainable approach to asset re-use and renewal.
BlueOcean Agency
We're a team of marketing specialists who help FMCG Businesses achieve the success they strive for. We deliver:
- Brand Positioning & Identity
- Brand Messaging & Story
- Websites and Digital Marketing
- Product Packaging Design
- Brand Campaign Development
ACS Consulting
Maximising Growth for FMCG brands. Flexible Commercial, Sales & Marketing expertise, giving FMCG businesses the skills, knowledge and resources to accelerate growth.
Get in touch for help with your:
- Growth Strategy
- Sales Strategy (all channels)
- Pricing optimization
- Customer Presentations & Pitches
- Marketing Strategy
Tim Waite Coaching
I use Positive Psychology Coaching to help people like you capitalise on your strengths, build relationship intelligence and give you the edge you're looking for to get things done. Elevating your experience in business is one of my areas of interest, and I look for ways to provide you a framework to shape what you want your business to be like and how you want your team to experience working with you.
ELTEZZA
Eltezza partners with ambitious product brands as a long-term creative and marketing extension. Our core service is our Content Engine - a high-output, always-on partnership covering production, social, paid media, and retail creative to support growth and scale. Trusted by leading NZ product brands. We can help with:
- Ongoing content production
- Social & performance creative
- Paid ads (Meta)
- Retail creative & campaign support
- Performance reporting
Tools of the trade
Selling Essentials
Nielseniq
NIQ Data Analyst plays a crucial role in transforming complex market data into actionable insights. Leveraging NielsenIQ analytics, we provide in-depth reporting on category performance, sales trends, and consumer behaviour. This expertise enables our partners to make informed strategic decisions, optimise retail execution, and drive growth in the FMCG sector.
Dunnhumby
Dunnhumby Data Analyst specialises in leveraging customer data science to drive retail and brand growth. Using Dunnhumby’s powerful insights, we analyse shopper behaviour, category dynamics, and personalised marketing opportunities to enhance customer engagement and optimise commercial performance in the FMCG sector.
Opmetrix
Streamline sales, gain powerful in-field insights and manage all customer communications in one easy platform.
Cloud based software that connects field teams and management, anytime, anywhere, on any device.
Opmetrix is the award-winning mobile platform that drives field team success with 360° degree customer engagement.
Power BI
Uncover powerful insights and turn them into impact
Connect to and visualize any data, and seamlessly infuse visuals into the apps you use every day.
Microsoft
Your productivity, supercharged.
Microsoft 365 delivers cloud storage, advanced security and Microsoft Copilot in your favourite apps.
Frequently Asked Questions
We’ll not only help you stock your product throughout New Zealand’s major retailers, we’ll also help you understand this new phase of growth and what to watch out for in the industry landscape. Here are some common questions our customers find helpful.
What are Ranging Classifications
Ranging classifications are meticulously determined by category managers at a head office level. The process involves intricate considerations, including store clusters and sizes. These classifications are tailored to align with the demographics of each store’s consumers and the overall footprint of the establishment.
Where Does My Product Fit?
Our collaborative approach begins with understanding your product’s unique position in the market. Whether it’s securing a place in head office ranging or optimizing placement at the store level, we analyze your journey. Employing a ‘good, better, and best’ model, we evaluate your competitors’ offerings and category performance to ensure your positioning aligns with current market dynamics.
How Do I Develop My Pricing Model and Structure?
Partnering with you, we assist in constructing a comprehensive bottom-up pricing model. This collaborative effort enables us to strategically position your brand and product within the market.
How Can I Plan Forecasting as a New Market Entrant?
Navigating the challenge of forecasting without sales history can be formidable. Leveraging data trends and the current sales rates of similar products or categories, we employ a scalable model. This model incorporates your growth potential over the initial 3 years, making forecasting more robust as sales history accumulates through marketing and ongoing consumer education.
How Can I Scale and Grow My Business with Limited Funds?
Recognizing the critical role of working capital in scaling, we collaborate with you to provide resources for business projections and growth targets. Our goal is to assist you in navigating the path to scalable success even with limited financial resources.
Where Do I Start?
Initiate your journey by scheduling a free, no-commitment call with us. During this consultation, we’ll delve into your ideas, plans, or product journey. From there, we can collaboratively explore opportunities without stress or strings attached.
Coverage
Jayden is adept at building relationships at customer, supplier, team level negotiating positive outcomes between all. Jayden can think creatively and has shown many times how adaptable, resilient and trustworthy he is. During his time as our key account manager, he became a trusted confidant and advisor.
Finding the right partnership in the FMCG space was one of our biggest hurdles to date.
From the moment I met Jay, I knew that he had the right experience, skills and connections to help get our brand on, and off the shelves. Jay goes above and beyond for his clients, with a level of detail and care that you don’t get from larger companies.
The biggest element was being able to trust that our business was in the right hands, and it is.
It is clear that Jay has an immense passion for FMCG and vast experience in this field. He is an absolute pleasure to deal with and always transparent with clear communications. This is a welcome relief for us in knowing that we have the best support in brand development, whilst enabling us to focus on scaling manufacturing and distribution to supply the growing demand that SCP brings to the table, and the shelves!
